Top 5 Social Apps in Nigeria Q1 2023: Performance Overview

In Q1 2023, the top 5 social apps in Nigeria displayed varied performance trends in terms of downloads, revenue, and active users. Here's a detailed look at how each app fared according to data from Sensor Tower.

TikTok experienced fluctuations in weekly revenue, peaking at approximately $46.7K in the first week of January and ending the quarter with around $23.1K. Weekly downloads saw a dip mid-quarter but stabilized towards the end, with numbers ranging from 148.6K to 207.6K. Active user engagement remained strong, with figures consistently around the 5M mark, peaking at 5.2M in mid-March.

Poppo live saw its weekly revenue decline from $4.3K at the start of the quarter to $2.3K by the end. Weekly downloads also decreased, starting at 7.6K and dropping to 4.7K. Active users stayed relatively stable, fluctuating slightly but maintaining an average of around 21K throughout the quarter.

Bigo Live - Live Streaming App showed a peak in weekly revenue at $14.4K in mid-February, but this figure fell to $5.7K by the end of March. Downloads remained fairly consistent, hovering between 15.9K and 20.3K. Active users also showed stability, averaging around 190K with minor fluctuations.

Unlimited Texting, Calling App saw a notable weekly revenue peak of $9.2K in the first week of January, tapering off to $2.8K by the end of March. Weekly downloads were highest in early January at 8.8K, and remained steady with a slight dip towards the end of the quarter. Active users increased from 35.9K at the start to over 50K by the end of the quarter.

MIGO Live-Voice and Video Chat experienced a decline in weekly revenue, starting at $1.3K and ending at $292. Downloads also showed a downward trend, from 9.9K to 6.4K. Active users decreased from 12.4K to 10.5K over the quarter, indicating a reduction in user engagement.

For more detailed insights and data, visit Sensor Tower.